HIFF 38 Branding
Hawaii International Film Festival is Hawaii’s premiere film festival, it is the largest Asia-Pacific showcase that features over 100s of films from around the world.
Tools Used: Adobe Photoshop, Illustrator, Indesign, AfterEffects
Branding | Illustration | Storyboarding | Production | Light Motion Work | Print & Digital Production | Social Media
About the Project
To commemorate their 38th anniversary, custom illustrations were created. The illustrations feature iconic film locations like Diamond Head, Oahu, Waimea Canyon, Kauai & Hilo Palace Theatre, Big Island.
Design collateral include: program guide, elevator wrap, escalator wrap, festival badges, festival slides, t-shirts, ads (online & print), trailer, and more.
Logo, Assets, Creative & Art direction: Middle Management. Done while at Middle Management. Video Editor: Shaun Oliquiano. Completed 2018.
Inspiration
HIFF 38’s branding was inspired by vintage Hawaii travel posters and illustrations. The goal was to capture the beauty and nostalgia of our iconic locations while retaining HIFF’s branding.
Rough Sketches
Bringing HIFF 38 to life
Storyboarding
HIFF 38 Full Trailer (pw: hifftrailer)